Case Studies » Anglo Irish Bank
Anglo Irish Bank is one of Irelands largest banks with a growing UK and international presence. Following a review of the marketplace, the bank decided to sponsor a sport which gave it a media presence and offered hospitality opportunities across the UK. It selected horse racing and became the sponsor the Anglo Irish Bank Supreme Novices Series, a five race series culminating at the legendary Cheltenham Festival.
Revolution has worked with the bank throughout its sponsorship on event and hospitality management, PR and advertising.
« Skandia Cowes Week | Jumeirah »
Anglo Irish Bank is one of Irelands largest banks with a growing UK and international presence. Following a review of the marketplace, the bank decided to sponsor a sport which gave it a media presence and offered hospitality opportunities across the UK. It selected horse racing and became the sponsor the Anglo Irish Bank Supreme Novices Series, a five race series culminating at the legendary Cheltenham Festival.
Revolution has worked with the bank throughout its sponsorship on event and hospitality management, PR and advertising.
« Skandia Cowes Week | Jumeirah »
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