Revolution is built around a team of experienced and passionate individuals. With years working on some of the most prestigious global and domestic events behind them, the Revolution team has the knowledge and understanding to maximize the impact and value of sponsorship on behalf of its clients.

Key personnel:

Merrick Haydon - Director

Merrick has worked in the sports marketing and sponsorship industry for over 15 years and has extensive experience across many sports events and properties, working with clients such as American Airlines, BMW, MasterCard, UBS and Volkswagen. Merrick has worked with major international sponsors, federations and rights holders to maximise sponsorship programmes as well as devising and implementing sponsorship strategies.

Rod Kohler - Director

Rod has worked in the international sports marketing industry for over 15 years on behalf of clients including Travelex, KPMG, Coca-Cola, Heineken, Motorola and adidas.Rod's expertise is in international sponsorship and communications and he has been involved in managing multi office PR programmes for clients involved with sports events including Formula One, the Football World Cup, The Olympics, the Davis Cup and the Cricket World Cup.

Annabel Anderson - Account Director

Annabel has worked in the public relations industry for over 12 years. She has a broad and international perspective on public relations from living and working overseas, most recently in Dubai and New Zealand.Her expertise and experience lies in strategic consultancy and the implementation of international and pan-European campaigns. She has worked in leading global agencies and in-house positions both in the UK and abroad where her clients have included Emirates Airline, McDonald's, Visa, Royal Mail, the British Government, Disneyland Paris, Deloitte Consulting and Hogg Robinson Group.

Tim Welland - Account Manager

Tim is an account manager at Revolution and has worked in marketing and events for the last three and a half years. He currently works on a range of sports and entertainment sponsorship accounts, with responsibility for sponsorship, PR and event management on all accounts.

Tom Braithwaite - Marketing & PR Consultant

Tom Braithwaite is a marketing and PR consultant for Revolution. He has worked in the industry for six years on campaigns for brands including Microsoft, HSBC, Dow Jones, Securicor, MSN, Kone, EuroRSCG and Walt Disney.

Patrick Upton - Financial PR Consultant

Patrick Upton is a press relations and marketing consultant with almost 20 years experience specialising in financial, business-to-business, and corporate communications. He has advised over 100 clients in a variety of sectors including banks and City financial institutions, firms of accountants, lawyers and head hunters, oil, IT, and insurance companies, management consultancies, and Government agencies. He has worked for the Horserace Totalisator Board and the online sports betting company Blue Square. Patrick talks daily to the national and trade press and broadcast media. He has extensive knowledge of, and contacts with, the Business media including the Business editors on the national press, TV and Radio editors, sector correspondents, Diary editors and market reporters.
Patrick works for Revolution on clients who want to achieve press coverage in both business and sports media.

Cassandra Goodwin - Account Executive

Cass is an account executive at Revolution and has worked on a number of sports and charity projects. She currently works on a range of sports and entertainment sponsorship accounts, with responsibilities for sponsorship, PR, CSR and event management on all accounts.